Context
What is happening and why it matters.
STRATEGY × DESIGN × TECHNOLOGY × PRODUCTION
How we think.
How we build.
A flexible method for turning a fuzzy challenge into a clear, memorable and functional experience.
HOW WE CREATE
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PROCESSALTAVISTA
01 / 01 / DISCOVER
Discover before producing.
We understand the challenge, audience, context, constraints and expected outcome.
Audience
Who lives the experience and what they need.
Objective
What should change, be learned, done or felt.
02 / 02 / STRATEGY
The idea needs an architecture.
We turn the challenge into a clear direction before production starts.
Concept
An idea strong enough to carry the experience.
Journey
The logic of content, interaction and decisions.
System
A structure designed to grow.
03 / 03 / CREATE
Design, code, content and production.
We integrate the disciplines required: pedagogy, UX, development, audiovisual, motion, AI and technology.
Design
Visual language, interface and art direction.
Build
Development, platforms, integrations and experiences.
Production
Video, animation, content, imagery and sound.
04 / 04 / REFINE
Test. Measure. Improve.
The experience is delivered optimized for its real context: mobile, accessibility, performance and analytics.
Quality
Functional, visual and responsive testing.
Accessibility
Contrast, navigation, focus, captions and reduced motion.
Evolution
Analytics and learning for continuous improvement.