INFORMATION
Event, hosts, program and context.
01 / DIGITAL CASE
DIGITAL × EVENT EXPERIENCE
IHF
Cartagena 2027.
A bilingual digital experience for the IHF Governing Council Meeting: information, program, registration, logistics and destination organized into one clear journey.
01 / THE CHALLENGE
Everything the participant needs. In one place.
The experience needed to connect institutional content, agenda, registration, hotel, flights, practical information and an invitation to discover Cartagena without losing clarity.
The page stops being a digital brochure and becomes the event's entry point.
02 / THE STRATEGY
Design the journey before the page.
The architecture is organized around real participant questions: what is it, when, where, what will I do, how do I get there, where do I stay, and what do I need to know?
CONVERSION
Registration and key actions remain visible.
DESTINATION
Cartagena becomes part of the experience.
03 / THE EXPERIENCE
A landing page that behaves like a digital product.
04 / BUILD
01DISCOVERObjectives, audience and context.
02ARCHITECTContent and journey.
03DESIGNVisual direction and hierarchy.
04BUILDResponsive implementation.
05CONNECTRegistration and action points.
06REFINEClarity, accessibility and performance.
05 / NEXT